New analysis from market observation firms Kantar Millward Brown and Wire & Plastic Products Group now lists Tencent as China’s most valuable brand.<\/p>\n
The analysis is part of the group’s “2018 BrandZ Top 100 Most Valuable Chinese Brands” ranking and report.<\/p>\n
The report says the total value of the Top 100 Chinese brands has come in at $683.9 billion to start this year. This would represent 23% growth compared with the start of last year.<\/p>\n
With a brand value of $132.2 billion, Tencent tops the list for the 4th year in a row.<\/p>\n
E-commerce giant Alibaba now has an estimated brand value of $88.6 billion, a 53% year-on-year rise.<\/p>\n
Other noteworthy sectors performing well are education, logistics and technology.<\/p>\n
“Chinese customers pay increasing attention to brands, and top brands affect purchasing to a great extent,” said Wang Xing with Kantar Millward Brown.<\/p>\n
The 2018 BrandZ China Top 100 is based on interviews with over 400,000 Chinese customers, as well as analysis of financial data, market evaluation and risk prediction.<\/p>\n","protected":false},"excerpt":{"rendered":"
New analysis from market observation firms Kantar Millward Brown and Wire & Plastic Products Group now lists Tencent as China’s most valuable brand. The analysis is part of the group’s “2018 BrandZ Top 100 Most Valuable Chinese Brands” ranking and report. The\u2026<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[6],"tags":[3],"class_list":["post-3272","post","type-post","status-publish","format-standard","hentry","category-newsofchina","tag-null"],"yoast_head":"\n