CHINESE Web portal Sohu.com Inc said today its fourth-quarter earnings fell 32 percent to US$6.1 million, weighed down by higher costs. <\/p>\n
Revenue rose 16 percent to US$34.4 million, but missed Wall Street’s expectation for US$35.5 million, The Associated Press reported. <\/p>\n
The company said the bulk of its sales came from online advertising. Ad revenue grew 23 percent year-over-year. <\/p>\n
But results were hurt in part by a sharp rise in advertising costs. Brand advertising costs rose 66 percent to US$7.1 million, while search-ad costs increased by 56 percent to US$1.7 million over the previous year. <\/p>\n
For the full fiscal year, Sohu.com said profit fell 13 percent to US$25.9 million. Revenue rose 28 percent to US$134.2 million. <\/p>\n
Advertising revenue rose 35 percent year-over-year to US$91.8 million, helped by heightened activity related to the World Cup over the summer, Sohu.com said.<\/p>\n","protected":false},"excerpt":{"rendered":"
CHINESE Web portal Sohu.com Inc said today its fourth-quarter earnings fell 32 percent to US$6.1 million, weighed down by higher costs. Revenue rose 16 percent to US$34.4 million, but missed Wall Street’s expectation for US$35.5 million, The Associated Press reported. The company\u2026<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[6],"tags":[3],"class_list":["post-764","post","type-post","status-publish","format-standard","hentry","category-newsofchina","tag-null"],"yoast_head":"\n